Privacy Policy

Privacy Policy

Effective Date: June 2, 2026

1. Introduction

Welcome to Mineralogy LLC ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our store, use our website shopmineralogy.com or join our loyalty club.

2. Information We Collect

When you interact with us, including at our physical point of sale (POS) or online, we may collect the following types of information:

  • Personal Identification Information: Name, email address, physical address, and mobile phone number.

  • Transaction Data: Details about payments to and from you, and other details of products or services you have purchased from us via our Lightspeed POS system.

  • Loyalty Program Data: Points accrued, rewards redeemed, and purchase history associated with your loyalty account.

3. How We Use Your Information

We use the information we collect to:

  • Process your transactions and manage your loyalty account.

  • Send you administrative notices, such as purchase receipts or account updates.

  • Send you marketing communications, including SMS text messages regarding promotions, sales, and loyalty rewards (only if you have explicitly opted in).

  • Improve our store offerings and customer service.

4. How We Share Your Information (SMS Compliance)

We do not sell, rent, or trade your personal information to outside parties. We may share your information with trusted third-party service providers (like our POS provider, Lightspeed, or our messaging provider, Twilio) solely to operate our business and provide services to you.

Text Messaging Originator Opt-In Data and Consent: Absolutely no mobile information, phone numbers, or SMS consent will be shared with third parties, affiliates, or any other entities for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Your Choices and Opting Out

  • SMS Marketing: If you have opted into our SMS loyalty program, you can opt out at any time. Simply reply STOP to any text message you receive from us. You can also reply HELP for customer support.

  • Email Marketing: You can unsubscribe from our marketing emails by clicking the "unsubscribe" link at the bottom of the emails.

6. Data Security

We implement a variety of security measures to maintain the safety of your personal information. Your data is stored behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date."

8. Contact Us

If you have any questions regarding this Privacy Policy or our privacy practices, please contact us at:

  • Email: info@shopmineralogy.com

  • Phone: 919-638-8042

  • Address: 4325 Glenwood Ave, Ste 2013, Raleigh, NC 27612